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The process of generating inquiries in order to prospect, new customers, is called Lead Generation. Lead Generation is a very effective objective of Digital Marketing.
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Lead Generation is a very strong method of generating inquiries for your business. It is a game-changer in the world of Digital Marketing.
The prospective customer is shown an ad where the call to action is to fill up a form with a set of questions. The submissions of these details are stored in a spreadsheet which can then further be used for follow-up, lead qualification, and conversion. Even Website Clicks are used to generate Leads where the prospect is sent to a landing page with a form for submission.