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In order to know the importance of Instagram Reels, you can refer to this blog of ours:
Are you using Reels on Instagram to connect with your audience? Stories, Status - Facebook, WhatsApp
You can make engaging reels covering various activities of your business. For example:
Dispatching of materials - This will show people that you are regularly getting business and hence give a feel of a success story. You can show packing, lifting, shifting, racks, warehouse, loading of the transport vehicle, and so on.
Manufacturing Process - This will show your strength as a company. You can show your factory, plant, machinery, etc.
Products – Explain the use case and applications of products, highlight USPs, unboxing by a customer, installation process, retail display counter, etc.
HR Activation – HR activities like Pooja, birthday/festival celebration, an employee of the week, joint activity for team building, etc. In fact, making Instagram Reels / YouTube Shorts can be a part of team-building initiatives.
Customer Testimonials
Education – Educate people regarding the subject of your business. For an instance, a finance company can spread awareness regarding the stock market and financial literacy, an agricultural company can educate about agriculture and farming, an FMCG company can educate about how to use their products or benefits of using their products, and so on.
Food shots – If you are into the business of food, then there is a lot of scope in showing food shots and attracting eyeballs. You can show the opening of the box, making of the food, final serving, garnishing, and so on.
CSR Activities – Being responsible for society will be highly appreciated. Show it elegantly.
There is a lot of scope of creativity in making these videos. In order to get success on Instagram / YouTube / WhatsApp please be consistent in posting reels/shorts/status. Ideally, 2 reels/shorts/status daily.
Make a schedule in advance to make them. The best output for reels/shorts/status can come if it is done by the in-house team of the company. A digital marketing agency can help to guide how to make content for reels/shorts/status but to execute them, it will be best if a person sitting in the office works on it.
Use trending music, easily readable text, 30 hashtags, and relatable caption for your reels/shorts. Download that video and use it on WhatsApp Status. You may need to manage for audio. If the audio is not getting downloaded from Instagram/YouTube then do not use that video.
Some templates for captions:
“Dispatching Orders. Thank you to our customers. You make our day.
Follow us on Instagram for interesting updates about [company_name]
[#tags]”“What happens before your order is packed @ [company_name]. Excited to share with you.
Follow us on Instagram for interesting updates about [company_name].
[#tags]”“This is how our warehouse looks. Jampacked with all your orders ready for dispatch. Thank you for your support and love.
Follow us on Instagram for interesting updates about [company_name].
[#tags]”“Dispatching [N-unit] of [NAME of Products] to [NAME of City, State]. Thank you for your love.
Follow us on Instagram for interesting updates about [company_name].
[#tags]”I am putting some links which can be used as a reference for making reels/shorts for various types of businesses. You can refer them and connect them with your business to make.
Comment your queries on the same or you can also share interesting reels/shorts in the comments.
Interior Design / Furniture / Architecture
https://www.instagram.com/reel/CMPwsqDATqR/?igshid=1wcnl2kih14xa
https://www.instagram.com/reel/CPWNnMSHFtl
Garments / Fashion / Textile / Jewelry
https://www.instagram.com/reel/CMUfBhUhLx5/?igshid=3zoew78v57l6
https://www.instagram.com/reel/CMmVYbQAbxD/?igshid=2k9eksqwy0cn
https://www.instagram.com/reel/CMkAgo2JF3d/?igshid=f1zgaslf5t6o
https://www.instagram.com/reel/CN7ulLTpaZo/?igshid=11f9it6tyzln6
Consultants / Trainers / Motivational Speaker
https://www.instagram.com/reel/CMhS8xbJZ4C/?igshid=idzv19xzt2dv
https://www.instagram.com/reel/CMJa8F7n8fk/?igshid=qskls52ofux3
https://www.instagram.com/reel/CMW_HFLnp8I/?igshid=vgepuknfasv4
Adventure Sports / Travel & Leisure
https://www.instagram.com/reel/CMINhwpjQ-f/?igshid=odk79bu2iv61
https://www.instagram.com/reel/CMU3LSKH05L/?igshid=1plq5p5l3fa32
Home Gardening / Agriculture / Farming
https://www.instagram.com/reel/CL6HqwdgUDt/?igshid=n3aattzoms37
Graphic Designers / Creative Artists
https://www.instagram.com/reel/CMRA7wfnr6g/?igshid=y4s0hcttnt8v
Game Zone / Dance / Choreographer
https://www.instagram.com/reel/CMKLJn9hrvu/?igshid=lqyii8w3xkqs
Wedding & Events
https://www.instagram.com/reel/CMbrqZnnTd2/?igshid=167vbiqi2n8f7
Food / Restaurant / Catering
https://www.instagram.com/reel/CMlrcTGj88I/?igshid=1929wav7xk7hc
Pet Grooming
https://www.instagram.com/reel/CMNO7M7lQZE/?igshid=klr6wzvb7ca3
Gym Trainer / Fitness Coach
Mix some humor in your Reels
https://www.instagram.com/reel/CMWZM7vhn-P/?igshid=n8u7p693hpis
Photographer / Videographer
https://www.instagram.com/reel/CN_AxPBAxfN/?igshid=1n6c7adi9idwt
https://www.instagram.com/reel/CM412dToCCp/?igshid=d1fcf4dcjna9
https://www.instagram.com/reel/CNO-2RHHH4e/?igshid=174xrhz3458st
https://www.instagram.com/reel/CMzrI9EnNZB/?igshid=ehri3zq91r5d
https://www.instagram.com/reel/CMxGhC0A-r-/?igshid=1iumr7lohopsl
https://www.instagram.com/reel/CM2BQGGJRA0/?igshid=hqrc06d8kn7c
https://www.instagram.com/reel/CMa38P3D0xg/?igshid=1rja992hnw42v
Even this is an attempt! Kudos to him!
https://www.instagram.com/reel/CMtJHCejWp6/?igshid=13iebc1bs65o5
There are ample references available. But do not fall prey to "Analysis Paralysis". Just start and get the ball rolling. All the Best!