Before starting Digital Marketing, every business especially manufacturer should keep the below mentioned ready:
Photos/Videos of the Products
Corporate Film / Documentary Film with Voice Over. Choose tha language of the voice over depending on your target market.
Photos/Videos of the Products with Packaging
Photos/Videos of the Infrastructure / Manufacturing Process
Video Presentation explaining each of your product
Website with On-page Search Engine Optimisation
Landing Page on Websites for Google Ads (This can be made in such a way that all key product pages on the website are made with a form, social proofs, testimonials and so on)
Organize high resolution Logo files
Enlist target geography for each of your product
Enlist customer persona
Accumulate past customer data
Enlist key competitors / substitutes
Enlist success stories, arrange for customer testimonials
Enlist awards/acknowledgements & other accolades
Enlist seed keywords (initial keywords on the basis of your products / services which can be inserted in Google Keyword Planner for getting keyword ideas)
Enlist your existing & desired sales channels
Corporate Identity Creation (CIC) is the first step of Digital Marketing, before diong that we must ready the above things so that CIC can be done efficiently.
For Corporate Identity Creation, kindly please read the below blog ours:
For tips & tricks of using Digital Marketing, you can read our blogs:
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